Our Story

Maximising our efficiencies has been the guiding principle behind our success for more than 20 years.

The Efficient Group has grown into a respected player in the financial services industry. We offer a truly holistic suite of tailor-made services and solutions for both individuals and organisations. Each business unit within the Group contributes a finely tuned set of expertise, ensuring our clients receive only the highest standard of service. This collective effort leverages individual contributions and economies of scale.

We believe that everyone deserves to enjoy the kind of financial well-being that stems from unlocking the ever-increasing efficiencies within our Group. Our business, our people, and everything we do are focused on ensuring financial well-being for South Africans from all walks of life, for every one.

Efficient is more than a name: it is our comprehensive service offering.

  • Our Wealth, Risk, and Investment Cluster delivers comprehensive financial planning and investment management expertise for the benefit of individuals and small to medium-sized businesses. Our specialised businesses empower advisors to offer expertise across all aspects of the financial planning process. Through Efficient Wealth, individuals and organisations gain access to a complete suite of asset, portfolio, and investment management products. Efficient Board of Executors provides expert fiduciary services, while Efficient Insure and Efficient Healthcare Consulting offer short-term insurance and healthcare solutions. Efficient Private Clients and Naviga Solutions deliver investment solutions—ranging from boutique private share portfolios to tailor-made options designed to maximise returns relative to predetermined risk profiles and income requirements.
  • Our Institutional Cluster delivers a comprehensive range of financial services to corporates, institutional employees, and retirement fund members. Efficient Benefit Consulting focuses on employee benefit consulting, counselling, and retirement fund solutions. Efficient Healthcare Consulting is dedicated to holistic healthcare solutions for organisations and their employees.
  • Our Platform and Solutions Cluster enables us to enhance efficiencies. The quality of data, flexibility in product provider choice, and accessibility are all critical to helping clients make sound financial decisions.

Whoever you are and wherever you’re going, trust the Efficient Group to help you make the most of what you have.

Efficient is more than a name: it is our ambition to realise the financial well-being of everyone.

Efficiency is a transformative force in perpetual motion. We continuously drive innovation within a framework of optimisation—evolving newer, better ways of doing things while staying grounded in real-world sensibilities. Whether assembling a strategic new portfolio of solutions or developing technology to shift paradigms, Efficient challenges the status quo.

To us, efficiency is not an unattainable goal. Financial well-being is not only about money—it’s about security, freedom, and peace of mind. It means having the resources and support to seize opportunities, mitigate risks, and navigate life successfully.

As we look to the future, our commitment to efficiency remains unwavering. We recognise that the challenges and uncertainties of our world demand bold solutions and a willingness to think efficiently, act differently, and realise potential.

Whoever you are and wherever you’re going, trust the Efficient Group to help you make the most of what you have.

Why? Because of you, our valued client.