Vision, Mission and Values

For every one to attain financial well-being.

  • Every one: A universal aspiration to impact all members of society as individuals (every one versus everyone)
  • Financial well-being: The ultimate outcome, where people feel content with their financial health

Using our portfolio of differentiated businesses, our professionals partner with people and orchestrate financial solutions to deliver optimal value and exceptional client experiences. It’s the Efficient Way.

  • Portfolio of differentiated businesses: Recognises various entities in the Group as well as their specialisations
  • Professionals: People who work for the Efficient Group are masters of their craft
  • Partner: Extends to internal business clusters, external product providers, as well as clients, and aims to convey collaboration and co-creation
  • People: Irrespective of whether you deal with a company or an individual, people engage with people, therefore, to give a sense of personal touch and connectivity, people was selected over stakeholder
  • Orchestrate: Speaks to the role, skill, and methods that the Efficient Group’s experts apply to their work
  • Financial solutions: Financial products and services are tools/currency to help people achieve their goals. The Efficient Group offers appropriate solutions to enable people to meet their needs
  • Deliver: Is an outcome of the actions applied by the Efficient Group from the perspective of our stakeholders
  • Optimal value: ‘Optimal’ plays on efficient and ‘value’ is the outcome generated. This phrase applies to performance/profits earned by the Group, as well as the value created for clients and shareholders
  • Exceptional client experiences: Signifies service excellence and our client-centric/focussed delivery
  • Efficient Way: The Efficient Group’s unique process of advice, commitment, trust, performance, etc.


The Group has adopted and implemented the Efficient values of integrity, respect, accountability, professionalism, and excellence, in all of our business operations:

  • Integrity means that we must build trust and form strong relationships with all of our stakeholders. It entails acting consistently within our values, i.e. to be honest, trustworthy and transparent, and to always act in accordance with the highest ethical standards
  • Respect means that we must actively listen to others, respond appropriately to what they have to say, work effectively with diverse people, and be willing to learn from others
  • Accountability means that we must be prepared to take responsibility for our work, make commitments, find solutions, and be held accountable for delivery and results
  • Professionalism means that we must act with the necessary skill, care, and diligence required of members of our profession, and that we must understand and comply with all applicable laws, rules and regulations, as well as the Codes of Conduct issued by the regulatory authorities that govern us
  • Excellence means that we must be passionate about our work and committed to achieving our goals, always looking for innovative and creative ways to realise the Group’s vision

These values, together with the behaviour identified for each of them, provide general guidelines as to how we interact with each other and our stakeholders, as well as reflect what is important to us and how we conduct ourselves:

  • Client-centric means that we are accountable, focussed on customer experience, treat our clients fairly, and provide the Efficient Experience
  • Performance-focussed means that our eyes are set on our strategic goals; we focus on quality and excellence by following modelled leadership and measuring our performance
  • Transparent means that we provide full disclosure with honesty and clarity; there is no fine print
  • Engaging means that we participate, are always approachable, and are proactively accessible
  • Intrapreneurial means that our empowering and supportive model provides a platform for entrepreneurs to be part of a larger organisation and to share the ownership of ethics and compliance
  • Committed means that we are committed to our values, vision, strategy, and to building wealth for our clients
  • Teamwork means that we trust each other, are interdependent, adapt quickly, and combine our strengths